2025 Automotive Vehicle Merchandising Trends Report

What to expect

Unlock the hidden ROI in your vehicle images.
In ÐÄÌøÖ±²¥â€™s analysis of 16,000+ dealership websites and 80M+ tracked leads, one insight was clear: vehicle imagery isnâ€™t cosmeticâ€” itâ€™s commercial. VIN-accurate CGI, custom backgrounds, and early in-transit visuals all drive measurable gains in engagement, lead volume, and campaign efficiency. This report breaks down the data behind the clicksâ€”and shows how smart merchandising moves deliver serious business results.

See how VIN-specific visuals drive more clicks, deeper engagement, and stronger lead performance.

Explore how early merchandising for in-transit inventory leads to 70 days of extra selling time.

From CGI to custom backgrounds, get a side-by-side breakdown of what performs—and how to implement it fast.

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Unlock the highest-ROI move in your digital retail strategy by fixing what every shopper sees first.

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